This project is a conceptual can design for cider and hard seltzer, developed during a semester-long internship. Aria is positioned as a lighter, more playful alternative to traditional beers and ciders, drawing inspiration from Italian culture. The branding reflects a relaxed, effortless lifestyle, incorporating visual references from Tuscan architecture, window forms, and rolling hill landscapes. The design emphasizes an airy, approachable aesthetic and aligning with the product’s refreshing while creating a distinctive and memorable presence on shelf.