For each of these cans I work with the Owner of the brewery to talk through their visual goals for the label. Once I have an idea of what the Owner is wanting, I do creative research to get an idea of where I want to start with these labels. Since starting in-house designing, I have created a more cohesive SKU set with our cans and have been able to implement personal touches into each can that makes them more meaningful. Most of our cans also collaborate with local businesses that donate a portion of our profits to an agreed upon charity.