For each can design, I work closely with the brewery owner to define the visual direction and establish clear creative objectives for the label. Once the concept is developed, I conduct targeted research to inform the design approach and ensure alignment with the brand’s identity and values.

Since transitioning into an in-house design role, I have implemented a more cohesive SKU system across the product line, while still incorporating unique, personalized elements into each can to enhance storytelling and visual impact. Many of these projects also involve collaborations with local businesses, with a portion of proceeds donated to selected charities, reinforcing community engagement and extending the brand’s presence through purpose-driven design.