OhSoTasty is a premium healthy noodle soup introduced to the U.S. market. This project represents a design concept I developed during my internship at Moxie Sozo, focused on establishing a distinctive and elevated brand presence on shelves.

The primary goal of the design was to communicate a premium, high-quality product experience through thoughtful use of color palettes and pattern work inspired by textiles, creating a sense of craftsmanship and attention to detail. By blending contemporary design aesthetics with tactile, visually engaging patterns, the concept aims to stand out in a competitive market while appealing to health-conscious and design-savvy consumers.