This project was completed during my internship at Moxie Sozo and represents a conceptual packaging design for PlantFuel, a plant-based supplement company seeking to differentiate itself in a crowded market. The primary goal was to create packaging that would stand out on retail shelves and immediately capture the attention of shoppers.

The custom logo was inspired by particle art and designed to evoke the concept of a puzzle being taken apart and reassembled, reflecting the idea of complex, thoughtfully crafted formulations. The logo’s components were carefully constructed on a grid system, then deliberately deconstructed and reimagined through the use of varied colors, creating a dynamic and visually engaging design. This approach emphasizes both the innovative spirit of PlantFuel and its commitment to thoughtful, intentional design within the plant-based product category.